Beyond the Booking Count: What Your Hotel’s GDS Data is Really Telling You

The most impactful decisions are often the most informed ones, to a certain degree. Yet, for many hoteliers, the data from their Global Distribution System (GDS) is a story left unread. They may check the booking count, but they're not listening to the deeper insights it's trying to tell them.

At Atypical Forte, our Accelerate pillar, a core component of our ACE Distribution Method™, is built on the power of our advanced Business Intelligence (BI) tools. We don't just look at what's happening; we find out why it's happening and what to do about it.

Here’s what your GDS data can tell you, if you know where to look:

• Who is Your Most Valuable Customer? Your GDS reports can pinpoint your top-producing agencies and corporate accounts. This is a goldmine of information that allows you to focus your sales efforts where they will yield the highest return. We use this data to identify key contacts and tailor our messaging, which is a part of our Connect pillar.
• What Opportunities Are You Missing? By analyzing booking trends and market data, you can uncover untapped demand segments you might be missing. This allows your hotel to pivot quickly and capture new revenue streams before competitors.
• How Are You Positioned Against Competitors? GDS data can reveal your competitors' strengths and weaknesses in the B2B space. This allows you to position your hotel for strategic advantage and capture their market share.
• What is Your True ROI? We turn raw data into tangible revenue leaps, with impactful performance and ROI reporting that gives you a clear, measurable view of your success.

If you’re looking for the strategy hidden within the stats, let’s schedule a session to see what your GDS data can reveal for your hotel.