---
title: "Filtering the Noise: Turning Market Intelligence into Market Share"
description: Move beyond dashboards with Atypical Forte. We use the ACE Distribution Method™ to turn market intelligence into actionable corporate targets.
image: https://atypicalforte.com/hubfs/Post28_FilteringtheNoise2.jpg
---

[Skip to content](https://atypicalforte.com/blog/filtering-the-noise-turning-market-intelligence-into-market-share#main-content)

(704) 207-0570  |  info@atypicalforte.com

[![AF 2 400 x 200 px - 080626-1](https://atypicalforte.com/hubfs/AF%202%20400%20x%20200%20px%20-%20080626-1.svg)](https://www.atypicalforte.com)

- [About](https://atypicalforte.com/about-us)
- [Services](https://atypicalforte.com/services)
- [ACE Method](https://atypicalforte.com/ace-distribution-method)
- [Insights](https://atypicalforte.com/blog)
- [Schedule a Meeting](https://atypicalforte.com/schedule-a-meeting)
- [Contact Us](https://atypicalforte.com/contact-us)

Open main navigation

Close main navigation

- [About](https://atypicalforte.com/about-us)
- [Services](https://atypicalforte.com/services)
- [ACE Method](https://atypicalforte.com/ace-distribution-method)
- [Insights](https://atypicalforte.com/blog)
- [Schedule a Meeting](https://atypicalforte.com/schedule-a-meeting)
- [Contact Us](https://atypicalforte.com/contact-us)

 April 6, 2026, 1:18:47 PM EDT

# Filtering the Noise: Turning Market Intelligence into Market Share

![Picture of Paulisha Brown, MS, CHIA, Managing Director, Atypical Forte](https://atypicalforte.com/hs-fs/hubfs/Our_Story_Headshot-1.png?width=50&name=Our_Story_Headshot-1.png) [Paulisha Brown, MS, CHIA, Managing Director, Atypical Forte](https://atypicalforte.com/blog/author/paulisha-brown)

Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://atypicalforte.com/blog/filtering-the-noise-turning-market-intelligence-into-market-share) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://atypicalforte.com/blog/filtering-the-noise-turning-market-intelligence-into-market-share) [Twitter icon](https://twitter.com/intent/tweet?url=https://atypicalforte.com/blog/filtering-the-noise-turning-market-intelligence-into-market-share) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://atypicalforte.com/blog/filtering-the-noise-turning-market-intelligence-into-market-share) [envelope icon](mailto:?body=https://atypicalforte.com/blog/filtering-the-noise-turning-market-intelligence-into-market-share)

 

![A close-up of a map on a wooden table with several colorful pushpins marking specific locations, symbolizing the process of filtering market noise to identify actionable corporate targets with the ACE Distribution Method™.](https://atypicalforte.com/hs-fs/hubfs/Post28_FilteringtheNoise2.jpg?width=1910&height=1070&name=Post28_FilteringtheNoise2.jpg)

Most hotels have access to data, from STR reports to GDS analytics, but for some sales teams, this information acts as a mountain rather than a map. The common mistake is confusing **reporting** with **business intelligence**. Reporting tells you what happened in the past; intelligence tells you what to do next.

**The Missing Bridge**

While a dashboard can show you that your market share is dipping, it rarely tells you which specific door to knock on to fix it. True business intelligence isn't about having more charts to review in a Friday morning meeting; it’s about identifying actionable targets that your sales team can pursue today. It’s the difference between seeing a problem and having a solution ready to execute.

**Filtering Noise to Find Opportunity**

At Atypical Forte, our value isn't just in possessing data, but in how we filter it. We look past high-level numbers to find the "leads in the haystack" using these specific triggers:

**The Path to Revenue**

Data identifies the target, but active sales execution secures the booking. By translating these data triggers into direct outreach, we ensure your property isn't just watching the market; you are actively participating in it. We move your team from a reactive state of "reviewing the past" to a proactive state of "securing the future."

Data doesn't book rooms; action based on data books rooms.

**Is your data working for you, or are you working for your data? Let’s ensure your property is using business intelligence to drive actual sales results.**

[Turn My Data into Market Share](https://atypicalforte.com/schedule-a-meeting)

 

 

[Download Your GDS Optimization Checklist](https://atypicalforte.com/gds-optimization-checklist-atypical-forte)

 

 

### Stay in the Loop with Atypical Forte!

[Hotel Sales](https://atypicalforte.com/blog/tag/hotel-sales), [B2B Distribution](https://atypicalforte.com/blog/tag/b2b-distribution), [Sales Strategy](https://atypicalforte.com/blog/tag/sales-strategy), [Demand Generation](https://atypicalforte.com/blog/tag/demand-generation), [GDS (Global Distribution System)](https://atypicalforte.com/blog/tag/gds-global-distribution-system), [Revenue Management](https://atypicalforte.com/blog/tag/revenue-management), [ACE Distribution Method™](https://atypicalforte.com/blog/tag/ace-distribution-method), [Revenue Generation](https://atypicalforte.com/blog/tag/revenue-generation)

## Related posts

[![ACE_Elevate_Brand_Sales](https://atypicalforte.com/hs-fs/hubfs/Post6_Elevate_Brand.jpeg?height=200&name=Post6_Elevate_Brand.jpeg)](https://atypicalforte.com/blog/the-e-in-ace-how-to-elevate-your-hotels-market-presence-for-b2b-success)

## [The "E" in ACE: How to Elevate Your Hotel's Market Presence for B2B Success](https://atypicalforte.com/blog/the-e-in-ace-how-to-elevate-your-hotels-market-presence-for-b2b-success)

 September 6, 2025, 1:15:00 PM EDT

Your hotel is connected, and perhaps you’ve maximized your GDS presence. But is it truly shining in...

[Read more](https://atypicalforte.com/blog/the-e-in-ace-how-to-elevate-your-hotels-market-presence-for-b2b-success)

[![A close-up of a corporate traveler’s hand holding a briefcase with another business traveler walking through a modern hotel lobby, illustrating how the ACE Distribution Method™ captures managed travel demand and closes the penetration gap.](https://atypicalforte.com/hs-fs/hubfs/Post27_WinningtheWeekday.jpeg?height=200&name=Post27_WinningtheWeekday.jpeg)](https://atypicalforte.com/blog/winning-the-weekday-closing-the-penetration-gap-in-managed-travel)

## [Winning the Weekday: Closing the Penetration Gap in Managed Travel](https://atypicalforte.com/blog/winning-the-weekday-closing-the-penetration-gap-in-managed-travel)

 March 18, 2026, 6:23:00 PM EDT

Weekends often take care of themselves. While leisure demand provides a resilient baseline for...

[Read more](https://atypicalforte.com/blog/winning-the-weekday-closing-the-penetration-gap-in-managed-travel)

[![The ACE Distribution Method™ infographic by Atypical Forte, featuring a clean layout with icons for the three core pillars: Accelerate (an arrow), Connect (a globe), and Elevate (a crown), illustrating the firm's proprietary revenue generation methodology.](https://atypicalforte.com/hs-fs/hubfs/ACE_Horizontal_Social-2.png?height=200&name=ACE_Horizontal_Social-2.png)](https://atypicalforte.com/blog/more-than-demand-driving-results-with-the-ace-distribution-method)

## [More Than Demand: Driving Results with the ACE Distribution Method™](https://atypicalforte.com/blog/more-than-demand-driving-results-with-the-ace-distribution-method)

 March 12, 2026, 9:25:00 AM EDT

When a property underperforms on weekday occupancy, the standard diagnosis is often a "lack of...

[Read more](https://atypicalforte.com/blog/more-than-demand-driving-results-with-the-ace-distribution-method)

---

[![Atypical_Forte_Sales_Distribution](https://atypicalforte.com/hubfs/AF_261x306_SVG-1.svg "Atypical_Forte_Sales_Distribution")](https://atypicalforte.com/)

**Company**

[ACE Distribution Method™](https://atypicalforte.com/ace-distribution-method)

[Our Services](https://atypicalforte.com/our-services)

[About Us](https://atypicalforte.com/about-us)

[Our Story](https://atypicalforte.com/our-story)

[The Atypical Sales & Distribution Playbook](https://atypicalforte.com/blog)

**Get in Touch**

[Schedule a Meeting](https://atypicalforte.com/schedule-a-meeting)

[ info@atypicalforte.com](mailto:info@atypicalforte.com)

 (704) 207-0570

[ atypicalforte.com](https://atypicalforte.com)

[ Connect on LinkedIn](https://www.linkedin.com/company/atypical-forte/)

[Privacy Policy](https://atypicalforte.com/privacy-policy)  |  [Terms & Conditions](https://atypicalforte.com/terms-and-conditions)

© 2026 Atypical Forte LLC

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Paulisha Brown, MS, CHIA, Managing Director, Atypical Forte",
    "url" : "https://atypicalforte.com/blog/author/paulisha-brown"
  },
  "dateModified" : "2026-05-06T16:03:37.345Z",
  "datePublished" : "2026-04-06T17:18:47.000Z",
  "headline" : "Filtering the Noise: Turning Market Intelligence into Market Share",
  "image" : [ "https://atypicalforte.com/hubfs/Post28_FilteringtheNoise2.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://atypicalforte.com/blog/filtering-the-noise-turning-market-intelligence-into-market-share",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://atypicalforte.com/hubfs/AF_400x200_SVG.svg"
    },
    "name" : "Atypical Forte"
  }
}
```