--- title: The Atypical Sales & Distribution Playbook | Consortia description: Consortia | Explore The Atypical Sales & Distribution Playbook for expert insights on hotel sales, B2B distribution strategy, and demand generation. Get the knowledge you need to grow. image: https://atypicalforte.com/hubfs/The_Atypical_Sales%26Distribution_Playbook.png --- [Skip to content](https://atypicalforte.com/blog/tag/consortia#main-content) (704) 207-0570  |  info@atypicalforte.com [![AF 2 400 x 200 px - 080626-1](https://atypicalforte.com/hubfs/AF%202%20400%20x%20200%20px%20-%20080626-1.svg)](https://www.atypicalforte.com) - [About](https://atypicalforte.com/about-us) - [Services](https://atypicalforte.com/services) - [ACE Method](https://atypicalforte.com/ace-distribution-method) - [Insights](https://atypicalforte.com/blog) - [Schedule a Meeting](https://atypicalforte.com/schedule-a-meeting) - [Contact Us](https://atypicalforte.com/contact-us) Open main navigation Close main navigation - [About](https://atypicalforte.com/about-us) - [Services](https://atypicalforte.com/services) - [ACE Method](https://atypicalforte.com/ace-distribution-method) - [Insights](https://atypicalforte.com/blog) - [Schedule a Meeting](https://atypicalforte.com/schedule-a-meeting) - [Contact Us](https://atypicalforte.com/contact-us) # The Atypical Sales & Distribution Playbook Expert insights for charting your hotel's unique path to sales and distribution excellence. [Discover The ACE Method](https://atypicalforte.com/ace-distribution-method) [![A professional female corporate travel manager sitting in a modern boutique hotel lobby with luggage.](https://atypicalforte.com/hubfs/Post31_Boutique_Hotel_Sales2.jpg)](https://atypicalforte.com/blog/why-boutique-hotels-need-a-strategic-sales-extension) ## [Why Boutique Hotels Need a Strategic Sales Extension](https://atypicalforte.com/blog/why-boutique-hotels-need-a-strategic-sales-extension) August 5, 2026, 2:54:15 PM EDT The modern Director of Sales (DOS) at a boutique or independent property is often one of the most ov... [Read more](https://atypicalforte.com/blog/why-boutique-hotels-need-a-strategic-sales-extension) [![A close-up, shallow depth of field photograph of a large, warm-toned grid of office mailboxes or corporate lockers. While the surrounding rows of slots remain uniform and closed, a single box features a brown paper-wrapped package sticking out, visually illustrating the concepts of TMC visibility, breaking through digital noise, and being prioritized over standard listings.](https://atypicalforte.com/hubfs/Post30_ConsortiaJungle2.jpg)](https://atypicalforte.com/blog/why-being-listed-in-tmc-networks-is-only-10-percent-of-the-battle) ## [Why Being Listed in TMC Networks is Only 10% of the Battle](https://atypicalforte.com/blog/why-being-listed-in-tmc-networks-is-only-10-percent-of-the-battle) June 8, 2026, 12:22:39 PM EDT For many hospitality brands, the annual Consortia and Travel Management Company (TMC) season represe... [Read more](https://atypicalforte.com/blog/why-being-listed-in-tmc-networks-is-only-10-percent-of-the-battle) [![A sophisticated close-up of a single gold link within a black chain, symbolizing how the ACE Distribution Method™ bridges the gap between passive distribution and active sales performance.](https://atypicalforte.com/hubfs/Post25_DistributionTrap2.jpg)](https://atypicalforte.com/blog/presence-is-not-performance-escaping-the-global-distribution-trap) ## [Presence is Not Performance: Escaping the Global Distribution Trap](https://atypicalforte.com/blog/presence-is-not-performance-escaping-the-global-distribution-trap) May 6, 2026, 12:01:22 PM EDT The barrier to entry has never been lower, but the barrier to revenue has never been higher. For mos... [Read more](https://atypicalforte.com/blog/presence-is-not-performance-escaping-the-global-distribution-trap) [![A close-up of a corporate traveler’s hand holding a briefcase with another business traveler walking through a modern hotel lobby, illustrating how the ACE Distribution Method™ captures managed travel demand and closes the penetration gap.](https://atypicalforte.com/hubfs/Post27_WinningtheWeekday.jpeg)](https://atypicalforte.com/blog/winning-the-weekday-closing-the-penetration-gap-in-managed-travel) ## [Winning the Weekday: Closing the Penetration Gap in Managed Travel](https://atypicalforte.com/blog/winning-the-weekday-closing-the-penetration-gap-in-managed-travel) March 18, 2026, 6:23:00 PM EDT Weekends often take care of themselves. While leisure demand provides a resilient baseline for Frida... [Read more](https://atypicalforte.com/blog/winning-the-weekday-closing-the-penetration-gap-in-managed-travel) [![The ACE Distribution Method™ infographic by Atypical Forte, featuring a clean layout with icons for the three core pillars: Accelerate (an arrow), Connect (a globe), and Elevate (a crown), illustrating the firm's proprietary revenue generation methodology.](https://atypicalforte.com/hubfs/ACE_Horizontal_Social-2.png)](https://atypicalforte.com/blog/more-than-demand-driving-results-with-the-ace-distribution-method) ## [More Than Demand: Driving Results with the ACE Distribution Method™](https://atypicalforte.com/blog/more-than-demand-driving-results-with-the-ace-distribution-method) March 12, 2026, 9:25:00 AM EDT When a property underperforms on weekday occupancy, the standard diagnosis is often a "lack of deman... [Read more](https://atypicalforte.com/blog/more-than-demand-driving-results-with-the-ace-distribution-method) [![A magnifying glass resting on an open dictionary atop a dark wooden desk, symbolizing the clarity and expert translation Atypical Forte provides when demystifying complex B2B acronyms like GDS, TMC, and RFP for hoteliers.](https://atypicalforte.com/hubfs/Post23_TheWhyBehindTheAcronyms.jpeg)](https://atypicalforte.com/blog/the-why-behind-the-acronyms-turning-b2b-complexity-into-revenue) ## [The "Why" Behind the Acronyms: Turning B2B Complexity into Revenue](https://atypicalforte.com/blog/the-why-behind-the-acronyms-turning-b2b-complexity-into-revenue) February 28, 2026, 8:22:01 AM EST As a hotelier tapping into the lucrative B2B market, you've likely encountered a dizzying array of a... [Read more](https://atypicalforte.com/blog/the-why-behind-the-acronyms-turning-b2b-complexity-into-revenue) [![ACE Distribution Method](https://atypicalforte.com/hubfs/Post21_BudgetDollars.jpeg)](https://atypicalforte.com/blog/from-budget-dollars-to-booking-dollars-how-to-justify-specialized-distribution-spend) ## [From Budget Dollars to Booking Dollars: How to Justify Specialized Distribution Spend](https://atypicalforte.com/blog/from-budget-dollars-to-booking-dollars-how-to-justify-specialized-distribution-spend) February 14, 2026, 2:14:00 AM EST As the year moves forward, the most important conversation you’ll have is justifying your 2026 distr... [Read more](https://atypicalforte.com/blog/from-budget-dollars-to-booking-dollars-how-to-justify-specialized-distribution-spend) [![](https://atypicalforte.com/hubfs/Traveler_Airport_Business.jpg)](https://atypicalforte.com/blog/winning-consortia-and-tmc-business-moving-beyond-basic-gds-visibility) ## [Winning Consortia and TMC Business: Moving Beyond Basic GDS Visibility](https://atypicalforte.com/blog/winning-consortia-and-tmc-business-moving-beyond-basic-gds-visibility) January 27, 2026, 4:38:01 PM EST You’ve heard about the basics of B2B distribution. You know your hotel needs a presence in the GDS. ... [Read more](https://atypicalforte.com/blog/winning-consortia-and-tmc-business-moving-beyond-basic-gds-visibility) [![Atypical Forte](https://atypicalforte.com/hubfs/Post18_MeetingGoals.jpeg)](https://atypicalforte.com/blog/defining-the-path-a-realistic-approach-to-meeting-your-hotels-2026-sales-goals-budget) ## [Defining the Path: A Realistic Approach to Meeting Your Hotel’s 2026 Sales Goals & Budget](https://atypicalforte.com/blog/defining-the-path-a-realistic-approach-to-meeting-your-hotels-2026-sales-goals-budget) January 20, 2026, 1:20:00 AM EST As 2026 begins, every hotel is focused on the same thing: hitting and exceeding sales goals and budg... [Read more](https://atypicalforte.com/blog/defining-the-path-a-realistic-approach-to-meeting-your-hotels-2026-sales-goals-budget) [![Atypical Forte](https://atypicalforte.com/hubfs/Post16_HolidayReflection.jpeg)](https://atypicalforte.com/blog/a-look-back-3-critical-distribution-lessons-that-defined-2025) ## [A Look Back: 3 Critical Distribution Lessons That Defined 2025](https://atypicalforte.com/blog/a-look-back-3-critical-distribution-lessons-that-defined-2025) December 27, 2025, 12:27:00 AM EST As the year winds down, we want to pause, reflect, and thank you for being part of the journey towar... [Read more](https://atypicalforte.com/blog/a-look-back-3-critical-distribution-lessons-that-defined-2025) [![](https://atypicalforte.com/hubfs/Post13_2026Framework.jpeg)](https://atypicalforte.com/blog/your-2026-framework-charting-definitive-b2b-growth-for-your-hotel) ## [Your 2026 Framework: Charting Definitive B2B Growth for Your Hotel](https://atypicalforte.com/blog/your-2026-framework-charting-definitive-b2b-growth-for-your-hotel) December 1, 2025, 12:01:00 AM EST As 2025 draws to a close, are you confidently charting your hotel's growth for 2026? This time of ye... [Read more](https://atypicalforte.com/blog/your-2026-framework-charting-definitive-b2b-growth-for-your-hotel) [![](https://atypicalforte.com/hubfs/Post12_NavigatingTomorrow.jpeg)](https://atypicalforte.com/blog/navigating-tomorrow-how-strategic-evolution-drives-your-hotels-b2b-success) ## [Navigating Tomorrow: How Strategic Evolution Drives Your Hotel’s B2B Success](https://atypicalforte.com/blog/navigating-tomorrow-how-strategic-evolution-drives-your-hotels-b2b-success) November 17, 2025, 4:17:00 AM EST Is your hotel's B2B distribution strategy ready for what's next? The hospitality market never stands... [Read more](https://atypicalforte.com/blog/navigating-tomorrow-how-strategic-evolution-drives-your-hotels-b2b-success) [![](https://atypicalforte.com/hubfs/Post11_Relationships.jpeg)](https://atypicalforte.com/blog/beyond-the-booking-how-a-relationship-based-roi-fuels-your-hotels-long-term-growth) ## [Beyond the Booking: How a Relationship-Based ROI Fuels Your Hotel's Long-Term Growth](https://atypicalforte.com/blog/beyond-the-booking-how-a-relationship-based-roi-fuels-your-hotels-long-term-growth) November 9, 2025, 7:53:00 AM EST When it comes to B2B distribution, the conversation often revolves around immediate metrics: number ... [Read more](https://atypicalforte.com/blog/beyond-the-booking-how-a-relationship-based-roi-fuels-your-hotels-long-term-growth) [![](https://atypicalforte.com/hubfs/ACE_Horizontal_Social-1.png)](https://atypicalforte.com/blog/the-full-picture-holistic-growth-with-the-ace-distribution-method) ## [The Full Picture: Holistic Growth with The ACE Distribution Method™](https://atypicalforte.com/blog/the-full-picture-holistic-growth-with-the-ace-distribution-method) October 8, 2025, 12:46:04 PM EDT Accelerate. Connect. Elevate. Over the past several weeks, we've taken a deep dive into each crucial... [Read more](https://atypicalforte.com/blog/the-full-picture-holistic-growth-with-the-ace-distribution-method) [![ACE_Elevate_Brand_Sales](https://atypicalforte.com/hubfs/Post6_Elevate_Brand.jpeg)](https://atypicalforte.com/blog/the-e-in-ace-how-to-elevate-your-hotels-market-presence-for-b2b-success) ## [The "E" in ACE: How to Elevate Your Hotel's Market Presence for B2B Success](https://atypicalforte.com/blog/the-e-in-ace-how-to-elevate-your-hotels-market-presence-for-b2b-success) September 6, 2025, 1:15:00 PM EDT Your hotel is connected, and perhaps you’ve maximized your GDS presence. But is it truly shining in ... [Read more](https://atypicalforte.com/blog/the-e-in-ace-how-to-elevate-your-hotels-market-presence-for-b2b-success) [![ACE_Connect_Networks_Sales](https://atypicalforte.com/hubfs/Post5_Connect_to_Networks.jpeg)](https://atypicalforte.com/blog/the-c-in-ace-bridging-the-gap-to-premium-global-networks-for-your-hotel) ## [The "C" in ACE: Bridging the Gap to Premium Global Networks for Your Hotel](https://atypicalforte.com/blog/the-c-in-ace-bridging-the-gap-to-premium-global-networks-for-your-hotel) August 31, 2025, 6:30:00 AM EDT Last week, we pulled back the curtain on the "hidden channel" of the GDS. Now that you understand wh... [Read more](https://atypicalforte.com/blog/the-c-in-ace-bridging-the-gap-to-premium-global-networks-for-your-hotel) [![Hotel_Sales_GDS](https://atypicalforte.com/hubfs/Post3_HiddenChannel.jpeg)](https://atypicalforte.com/blog/the-hidden-channel-is-your-hotel-invisible-to-corporate-bookers) ## [The Hidden Channel: Is Your Hotel Invisible to Corporate Bookers?](https://atypicalforte.com/blog/the-hidden-channel-is-your-hotel-invisible-to-corporate-bookers) August 23, 2025, 7:45:00 AM EDT In the world of hotel sales and distribution, it’s easy to focus on what you can see: direct booking... [Read more](https://atypicalforte.com/blog/the-hidden-channel-is-your-hotel-invisible-to-corporate-bookers) [![](https://atypicalforte.com/hubfs/ACE_Intro_Sales_Distribution_2.png)](https://atypicalforte.com/blog/craft-your-advantage-a-new-method-for-hotel-b2b-revenue) ## [Craft Your Advantage: A New Method for Hotel B2B Revenue](https://atypicalforte.com/blog/craft-your-advantage-a-new-method-for-hotel-b2b-revenue) August 2, 2025, 1:08:01 PM EDT Let's be honest, the hotel world moves fast, and navigating complex B2B distribution is more challen... [Read more](https://atypicalforte.com/blog/craft-your-advantage-a-new-method-for-hotel-b2b-revenue) [Download Your GDS Optimization Checklist](https://atypicalforte.com/gds-optimization-checklist-atypical-forte) ### Stay in the Loop with Atypical Forte! ## Explore Our Full Suite of Services While the ACE Distribution Method™ is our proven framework for mastering B2B distribution, we offer a comprehensive suite of solutions to meet all your sales and demand generation needs. 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