Beyond the Booking: How a Relationship-Based ROI Fuels Your Hotel's Long-Term Growth

When it comes to B2B distribution, the conversation often revolves around immediate metrics: number of bookings, increase in Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR). But what if the most impactful ROI isn’t just measured in numbers, but in the strength of the relationships you build?

At Atypical Forte, we believe in a "Relationship-Based ROI" model. This approach recognizes that true, sustained growth comes from cultivating a network of loyal, high-volume partners—travel agents, Travel Management Companies (TMCs), and corporate clients—who choose to book your property again and again.

The Limitations of Transactional Thinking

A transactional focus on GDS sales views each booking as a one-off event. It fails to account for the long-term value of a consortia or a loyal travel agency partner or a corporate account that chooses your hotel for all their regional needs. This leaves hotels vulnerable to price wars and inconsistent demand.

The ACE Distribution Method™: A Relationship-Driven Approach

Our proprietary ACE Distribution Method™ is built to help your hotel move beyond transactional sales to a more strategic, relationship-driven approach:

• A - Accelerate Your Revenue Potential: We use advanced BI tools to identify top-producing agencies and corporate accounts. This allows you to focus your efforts on the most valuable partners and proactively build relationships that yield significant long-term revenue.
• C - Connect to Premium Global Networks:  Our expertise goes beyond simply helping you get listed in the GDS; we also provide guidance on direct engagement with these key buyers. This ensures your property builds trust and becomes a preferred partner, not just another option. 
• E - Elevate Your Property's Market Presence: Our guidance on leveraging your distribution partners' marketing channels helps you maintain a strong brand presence with your target audience. This consistent visibility reminds buyers of your value, reinforces your relationship, and encourages repeat business.

Looking for ways to convert transactions into a long-term, relationship-based ROI? Let’s map out a strategy to turn one-time bookings into a dedicated stream of high-value business.