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Atypical Forte's ACE Distribution Method™ is a three-pillar approach designed specifically for hotels to maximize their presence within the consortia and travel agency ecosystem to drive significant business travel revenue growth.

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A - Accelerate Your Revenue Potential

This pillar is the core of Atypical Forte's results-driven approach, designed to rapidly increase your hotel's sales revenue and boost its ADR. We go beyond guesswork by using advanced market intelligence and strategic insights, ensuring your property attracts higher-paying corporate and agency business with precision.

Here's how we achieve it:

  • BI-Powered Market Insights: We provide in-depth analysis of your market to identify top-performing agencies, corporate accounts, and untapped demand segments, so you can target your sales efforts for maximum return.

  • Strategic Rate & Yield Optimization: Get expert guidance on loading and managing your GDS and consortia rates to attract the most profitable business, thereby improving your ADR.

  • Performance Tracking & ROI Reporting: We provide you with clear, measurable reports on your sales and distribution channels, giving you the data you need to make confident, strategic decisions.

Ready to turn data into a tangible revenue leap for your hotel?

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C - Connect to Premium Global Networks

Connecting with the right buyers is the bridge to consistent B2B revenue. This pillar ensures your hotel is visible and accessible to the most influential travel professionals worldwide. Atypical Forte provides strategic guidance to either establish GDS connectivity for your property or to maximize its existing presence, linking you directly to key B2B travel networks and decision-makers.

Here's how we achieve it:

  • GDS Connectivity & Optimization: We guide you to establish or enhance your hotel’s presence in the GDS to ensure your property is visible and easily bookable.

  • Consortia & TMC Strategy: We help you leverage leading consortia programs and TMCs to gain access to their high-volume corporate and agency buyers.

  • Enhanced Visibility: Our approach is designed to position your property for direct engagement with high-volume buyers, moving you from being a listing to a preferred choice.

Ready to get your property in front of the right buyers?

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E - Elevate Your Property's Market Presence

This pillar is where your hotel moves beyond basic visibility to become a top contender in the competitive B2B travel market. We help you make your property memorable and preferred by business travelers and meeting planners. Atypical Forte's approach combines strategic guidance with creative execution to make your property truly stand out.

Here's how we achieve it:

  • Strategic Marketing Guidance: We help you identify and strategically engage with the most effective B2B marketing channels offered by your distribution partners.

  • Compelling Content Optimization: Our experts guide you in crafting persuasive descriptions and captivating visuals that make your property's marketing materials shine.

  • Targeted Promotional Campaigns: We assist you in leveraging powerful opportunities like webinars, email spotlights, and social media promotions to build brand recognition and drive direct engagement.

Ready to ensure your hotel stands out and becomes the preferred choice?

Explore Our Full Suite of Services

While the ACE Distribution Method™ is our proven framework for mastering B2B distribution, we offer a comprehensive suite of solutions to meet all your sales and demand generation needs.

Stay in the Loop with Atypical Forte!

Craft Your Advantage.

Contact us today for a Strategic Session. It's the first step to discuss your unique challenges and chart a clear course towards elevated growth and lasting success for your business.