How Atypical Forte Came to Be...
At Atypical Forte, our story is rooted in the firsthand experience of our Managing Director, Paulisha Brown, MS, CHIA. For years, while working within a multi-billion-dollar hotel brand, she observed a critical disconnect in the industry: the struggle for hoteliers to consistently uncover new opportunities and capture new revenue from distribution partnerships despite clear market potential. These leaders, though eager to grow, often struggled to navigate these complex channels, missing profitable opportunities to secure corporate, project, and group business or fully leverage their properties' unique value proposition.
For Paulisha, this was more than a business problem—it was a passion to drive real change. Fueled by the power of sales and innovative solutions, and inspired by untapped market potential, her conviction ignited a vision: to ensure no property or portfolio is left behind in maximizing its market share. This deep commitment prompted Atypical Forte's transformation from its 2018 founding as a talent acquisition firm into the specialized sales and demand generation team we are today.
We are more than just a service provider; we are your dedicated partner. We become a seamless extension of your team, providing the strategic guidance and hands-on support needed to:
- Significantly increase sales revenue
- Confidently navigate the hospitality distribution landscape
- Cultivate lasting corporate, project, and group partnerships
Ultimately, we empower our clients to achieve a genuine revenue lift, transforming potential into performance. We do this by not only driving results but also by fostering a collaborative environment where you feel truly supported and valued. Our goal is to ensure you're confident in your sales strategy, heard in your objectives, and fully equipped to thrive in a connected and successful hospitality ecosystem. We're committed to unlocking your business's full potential, one strategic partnership at a time.
We look forward to serving you. ~Paulisha