About
Get to know us

Our Company
At Atypical Forte, we understand the intricacies of the travel and hospitality industry's sales and distribution networks. Our mission is to empower your organization with data-driven solutions that simplify navigating global distribution systems, online travel agencies, and direct booking platforms. By optimizing your channel mix, we aim to enhance your revenue streams and strengthen customer relationships. Our expertise lies in crafting tailored strategies that align with your unique business goals. We are committed to providing innovative solutions that set you apart in today's competitive market. Partner with us to transform your sales and distribution approach, achieve your growth objectives, and elevate your brand's presence.
Our Values
- Client Success: We are relentlessly focused on achieving our clients' business goals. Your success is our success!
- Integrity: Integrity is the foundation of our business. We earn trust through our actions, ensuring transparency and open communication in every engagement.
- Collaboration: We believe in the power of collaboration, working closely with our clients and each other to achieve shared goals.
- Accountability: We take ownership of our work and are responsible for delivering on our commitments.
- Innovation: We are driven by a passion for innovation, constantly exploring new ideas and approaches to deliver exceptional value and help our clients stay ahead of the curve.


Our history
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Get in touch
Reach out for a consultation that is tailored to your sales and distribution needs
Our team
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Louise Patton
CEO and Founder
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Micheal Barton
Chief Operating Officer
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Angela Brooks
Chief Technology Officer
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Brian Lee
Chief Financial Officer
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Anne Kim
Chief Design Officer
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Sara Ortiz
Chief People Officer
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Our culture
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