The Atypical Sales & Distribution Playbook

Craft Your Advantage: A New Method for Hotel B2B Revenue

Written by Paulisha Brown, MS, CHIA, Managing Director, Atypical Forte | August 2, 2025 5:08:01 PM Z

 


Let's be honest, the hotel world moves fast, and navigating complex B2B distribution is more challenging than ever. It can feel like decoding an ancient language. We hear you. Many incredible properties like yours are constantly leaving significant revenue on the table, struggling to effectively connect with high-paying corporate accounts and agency business through Global Distribution Systems (GDS) and diverse consortia networks.

The challenge isn't just about getting listed; it's about getting noticed, getting chosen, and truly converting interest into consistent bookings. In a market saturated with promises, too many hotels are stuck guessing, using outdated tactics, or simply lacking the specialized expertise needed to seize these vital revenue streams.

That's where Atypical Forte comes in. We’re not just another vendor – a name that often brings more headaches than solutions. Instead, we are your full-service, specialized sales and demand generation team, designed to seamlessly extend your capabilities. Our mission? To help you harness hidden opportunities and transform untapped potential into undeniable performance. We believe in forging future success, not just talking about it.

This commitment to tangible results is precisely why we’ve developed our proprietary framework: the ACE Distribution Method™. It’s our proven path to help any hotel unlock impactful sales growth by truly mastering B2B distribution, regardless of your current GDS connectivity or existing consortia affiliations. With ACE, you can craft your advantage in the competitive B2B landscape.

The ACE Distribution Method™:  Your Roadmap to Revenue

The ACE method is built on a systematic approach, ensuring every step you take in B2B distribution is strategic and leads to measurable results:

  • A - Accelerate Your Revenue Potential: We dive deep into advanced market intelligence, turning raw data into actionable strategies that rapidly fill your rooms and boost your Average Daily Rate (ADR).

  • C - Connect to Premium Global Networks: We guide your hotel to establish GDS connectivity or maximize its existing presence, connecting you directly to high-volume buyers via Travel Management Companies (TMCs) and leading consortia.

  • E - Elevate Your Property's Market Presence: We help your hotel shine by strategically refining your engagement with key B2B marketing channels, ensuring your property stands out and becomes the preferred choice for business travelers.

This powerful framework is born from our belief that the hospitality market is ripe with revenue streams just waiting to be uncovered, and we’re here to help you seize them.

Ready to fuel your next era of sales success? Let's take that next step together.

Discover how the ACE Distribution Method™ can transform your hotel's distribution strategy and ignite your revenue. Visit our dedicated ACE Method page to learn more.