Ensuring True Execution: Why GDS Connectivity Isn’t Enough for B2B Success

For independent and branded hotels alike, there is a massive misconception in distribution: that having GDS connectivity means you are fully utilizing the channel.

In reality, connectivity is the price of entry; execution is the source of revenue.

Many hotels are connected via their Central Reservation System (CRS), but they treat the GDS like a passive listing. This creates an "execution gap," where technical access fails to translate into impactful bookings and higher ADR.

Technical Access vs. Strategic Maximization

Our ACE Distribution Method™ is designed to ensure true execution. We help you move from having the tool to actively profiting from it:

• Connectivity (The Tool): This is the technical ability to upload your rates and inventory to the GDS [Sabre, Amadeus, Travelport (Worldspan, Apollo, Galileo)]. This is handled by your CRS (like Pegasus, HotelREZ, or SiteMinder) or your brand.
• Execution (The Revenue): This is the strategic, continuous effort required to Accelerate revenue, Connect with buyers, and Elevate your profile after the technical link is made. This requires expertise, time, and dedicated resources that most hotels lack in-house.

Ensuring True Execution with the ACE Method™

Our firm ensures you move past mere access to actual profit:

• Data-Driven Adaptation: We continuously analyze performance using BI tools, ensuring your rates and visibility are always optimized for revenue.
• Targeted Outreach: We help you connect to networks by identifying and actively engaging the specific TMCs and consortia that drive high-volume business in your market.
• Advanced Content Refinement: We go beyond generic descriptions, crafting compelling content that gets noticed.

Whether your hotel has GDS access or is planning to gain it, let us help you profit from this high-value channel.

How do you move past GDS connectivity and start driving real revenue?

Learn exactly how the ACE Distribution Method™ bridges your execution gap and secures high-volume B2B bookings.