From Budget Dollars to Booking Dollars: How to Justify Specialized Distribution Spend

As the year moves forward, the most important conversation you’ll have is justifying your 2026 distribution spend to ownership. The challenge isn't asking for money; it's proving the tangible ROI of a highly specialized service that lives in the complexity of the GDS and Consortia markets.

Whether you are managing a branded property with corporate mandates or an independent hotel navigating the GDS on your own, the expectation is the same: if you can’t prove that a distribution investment will translate into higher Average Daily Rate (ADR) and consistent corporate bookings, your resources will be redirected. This is where the precision of the ACE Distribution Method™ becomes your most powerful tool.

Stop Operating on Assumptions, Start Proving Results

Many hotels rely on assumptions for distribution spend. Our method removes this uncertainty by connecting every action to a measurable financial outcome:

• Leverage BI to Justify Spend: Our Accelerate Your Revenue pillar relies on advanced Business Intelligence (BI) tools to pinpoint specific high-value opportunities. We don’t just spend money; we strategically invest it where data indicates the highest return. This allows you to confidently justify your spend to management.
• Identify High-Paying Segments: We provide expert guidance on optimizing your GDS and consortia rate loading, ensuring you attract the right business, the higher-paying corporate and agency travelers, to truly boost your net revenue.
• Prove the Value of Execution: The complexity of GDS optimization and consortia engagement requires dedicated time and resources that many properties simply don't have in-house. 

Your partnership with Atypical Forte justifies the cost by providing expert execution that ensures consistency and converts budget dollars into booking dollars.

Is your distribution spend performing at its full potential? Let’s transform your GDS presence from a necessary expense into a measurable contributor to your revenue goals.