The Atypical Sales & Distribution Playbook

Resolution to Revenue: Your 60-Day B2B Sales Action Plan

Written by Paulisha Brown, MS, CHIA, Managing Director, Atypical Forte | January 1, 2026 6:01:00 AM Z

Happy New Year! 🎉 Skip the resolutions this year; we’re focused on measurable results.

The first 60 days of 2026 are crucial. They set the tone, establish your momentum, and determine your success for the rest of the year. If you wait until Q2 to get your B2B strategy in place, you’ve already left valuable revenue on the table.

True growth comes from proactive action and turning insights into a clear strategy. That is the core of our ACE Distribution Methodâ„¢.

Here is your 60-day blueprint for transforming your hotel's potential into predictable revenue:

Phase 1 (Days 1-20): The ACCELERATE Foundation

  • Focus: Data and Precision. Move from assumptions to facts. Use market intelligence to audit 2025 performance and identify high-value agencies and corporate accounts you must target immediately.

Phase 2 (Days 21-40): The CONNECT Clean-Up

  • Focus: Visibility and Access. Complete a full GDS content optimization to ensure your rates and amenity coding are flawless. Proactively engage key B2B networks and secure your visibility for Q2 bookings.

Phase 3 (Days 41-60): The ELEVATE Launch

  • Focus: Marketing and Preference. Launch your first targeted B2B marketing campaigns of the year, focusing on unique property messaging and leveraging distribution partners' channels to build brand recognition and secure your position as a top choice.

Don't leave your 2026 B2B success to chance. It's time to transform good intentions into measurable results with a dedicated action plan. Book your Strategic Session today to finalize your 60-day action plan and avoid falling behind.