The Atypical Sales & Distribution Playbook

The "A" in ACE: How to Accelerate Your Hotel's Revenue Potential in B2B Travel

Written by Paulisha Brown, MS, CHIA, Managing Director, Atypical Forte | August 17, 2025 7:07:13 PM Z

Still wondering if your hotel is leaving revenue on the table?

A couple weeks ago, we introduced Atypical Forte and our proprietary ACE Distribution Method™ – designed to help hotels master B2B distribution and unlock impactful sales growth. Today, we're diving deep into the very first pillar: "A" for Accelerate Your Revenue Potential.

For too long, revenue growth in the B2B hospitality space has felt like a guessing game. Hoteliers pour resources into broad marketing, hoping to catch the attention of high-value corporate and agency bookers. But without precise data and a clear strategy, many properties are missing out on their true earning potential.

Beyond Guesswork: The Power of Acceleration

"Accelerate Your Revenue Potential" isn't about working harder; it's about working smarter. It’s about ensuring your sales and distribution efforts are data-driven, targeted, and designed for maximum impact. This isn't about guesswork.

Here's how we achieve it through the ACE Distribution Method™:

  • BI-Powered Market Opportunity Analysis: We leverage advanced Business Intelligence (BI) tools to pinpoint exactly where your opportunities lie. This means identifying top-performing agencies, understanding current booking trends, and uncovering untapped demand segments within your specific market. No more shooting in the dark.
  • Strategic Rate & Yield Guidance: It's not just about getting bookings but getting the right bookings. We provide expert consultation on optimizing your GDS and consortia rate loading, ensuring you attract higher-paying corporate and agency business and truly boost your Average Daily Rate (ADR).
  • Data-Driven Performance Tracking: We turn raw data into tangible revenue leaps. Our comprehensive performance and ROI reporting give you a clear, measurable view of your success, allowing for continuous refinement and optimization.

Accelerate Now: Your Advantage in RFP Season

As we navigate RFP season, accelerating your revenue potential becomes even more critical. By having precise data and a proactive rate strategy in place now, you dramatically increase your chances of standing out during active RFP evaluations and securing lucrative 2026 corporate contracts.

Ready to accelerate your hotel's growth and stop leaving revenue on the table?

Discover how the ACE Distribution Method™ can drive impactful results for your business. Visit our dedicated ACE Method page for a deeper dive into how we can empower your property.