The Atypical Sales & Distribution Playbook

The "C" in ACE: Bridging the Gap to Premium Global Networks for Your Hotel

Written by Paulisha Brown, MS, CHIA, Managing Director, Atypical Forte | August 31, 2025 10:30:00 AM Z

Last week, we pulled back the curtain on the "hidden channel" of the GDS. Now that you understand why being visible to corporate bookers is so critical, let's talk about the solution.

Today, we're diving into the "C" in our ACE Distribution Methodâ„¢: Connect to Premium Global Networks.

For hotels aiming to fill rooms with consistent, high-value corporate and agency business, simply having a great property isn't enough. We know that getting seen by the right Travel Management Companies (TMCs) and corporate travel departments can be a significant challenge. These are the organizations that drive thousands of room nights, and being invisible to them means leaving substantial revenue on the table.

Beyond Listing: Achieving True Visibility in the GDS and Beyond

"Connect to Premium Global Networks" isn't just about presence; it's about making your hotel a top contender in the channels that matter most to travel professionals. Our method guides your hotel to:

  • Establish GDS Connectivity or Maximize Existing Presence: Whether your hotel is new to the Global Distribution Systems (GDS) or looking to refine its current setup, we provide the expert guidance needed. We ensure your property's profile, rates, and inventory are accurately loaded and optimally presented, making it easy for agents to find and book you.
  • Leverage Key B2B Travel Networks: Beyond the GDS itself, we help you navigate and leverage the power of leading consortia and Travel Management Companies (TMCs). These networks act as vital pipelines, bringing high-volume business directly to your property.
  • Achieve Enhanced Visibility & Direct Engagement: It's about more than just being listed; it's about achieving enhanced visibility and direct engagement with the high-volume buyers and decision-makers worldwide who drive consistent corporate and agency bookings.

Connecting When It Counts: The RFP Season Advantage

These connections are particularly vital as agencies deep-dive into properties for 2026 travel programs during RFP season. A strong, optimized GDS presence and active engagement with consortia and TMCs ensure your hotel is not just visible but directly engaged with the decision-makers reviewing submissions. We help your hotel get on their radar early and effectively.

Ready to expand your hotel's reach and genuinely connect with the premium global networks that drive B2B revenue?

The next step is a strategic conversation to tailor a plan for your hotel. Let's discuss how the ACE Distribution Methodâ„¢ can transform your distribution strategy and unlock definitive sales success.