The Atypical Sales & Distribution Playbook

The Countdown to Catastrophe: Why Waiting Until Jan 1st to Fix Your GDS Profile is Too Late

Written by Paulisha Brown, MS, CHIA, Managing Director, Atypical Forte | December 8, 2025 5:08:00 AM Z

The clock is ticking. While you’re planning your holidays, travel professionals are busy booking corporate and agency business for Q1 and Q2 of 2026. If your GDS profile contains errors now, you are losing that business immediately and irrevocably. In B2B distribution, waiting until January 1st to "clean up" your profile is too late.

The Hidden Cost of Inaccurate Data

Your partnership with Atypical Forte ensures you avoid the single biggest risk factor: inaccurate, inconsistent data. Our team helps you performs the final, critical checks to ensure that as you end 2025, you are perfectly positioned for 2026.

  • Lost Consortia Bookings: If your GDS rates are incorrectly loaded or your inventory levels are restricted, your hotel will fail the booking process for major consortia and travel agency programs, forcing the agent to book a competitor.
  • Failed Search Filters: A missing or incorrect amenity code (e.g., "parking" or "free Wi-Fi") means your property won't even appear in the search results of travel agents filtering for those critical amenities.
  • The RFP Fallout: Even if you won a 2026 RFP, agents won't book if the GDS rate loading is messy or difficult to find.

Our ACE Distribution Method™ is designed to provide the clear strategic direction and hands-on execution needed to secure consistent corporate and agency business. We ensure you are perfectly positioned to Connect to Premium Global Networks accurately and efficiently in 2026.

Don't let a technical oversight cost you Q1 revenue. Let's connect to Schedule your final 2025 GDS Health Check.