Let's be honest, the hotel world moves fast, and navigating complex B2B distribution is more...
In the world of hotel sales and distribution, it’s easy to focus on what you can see: direct bookings from your website, guest reviews from online travel agencies (OTAs), and local corporate accounts. But what about the powerful, often-unseen channels that drive billions in revenue?
Many independent hoteliers and small-to-medium sized hotel management companies don't realize they're missing out on a massive opportunity because they don't understand how the Global Distribution Systems (GDS) channel works. It can feel complex, daunting, or simply like something that the big brands handle.
But your hotel might be on the shelf, and no one is picking it up.
The Power of the Unseen Channel
The GDS isn't a booking site for individual travelers; it's the primary tool that thousands of travel professionals—agents, travel management companies (TMCs), and corporate travel departments—use to book accommodations for their travelers.
By not actively engaging with the GDS and ensuring your property is optimized and visible, you are, in essence, invisible to these high-value bookers. You're leaving revenue on the table.
The ACE Method: Your Guide to Uncovering Revenue
This is where the ACE Distribution Method™ comes in. Our framework is designed to empower your property to master these complexities and truly boost its sales.
Our "Connect" pillar, in particular, is dedicated to helping you:
- Demystify GDS: We provide the expertise to help you understand how this vital channel works and how to use it to your advantage.
- Optimize Your Presence: We help you ensure your hotel's profile, rates, and amenities are accurate and compelling so that travel professionals find you easily.
- Connect with Buyers: We guide you on how to connect with the right B2B networks and buyers to drive more bookings.
Don't let a lack of knowledge be a barrier to growth. It's time to craft your advantage with a proactive, data-driven approach.
