As a hotelier tapping into the lucrative B2B market, you've likely encountered a dizzying array of acronyms: GDS, TMC, RFP, to name a few. For those not immersed in this world every day, it can feel like decoding an ancient language.
At Atypical Forte, we believe in cutting through the complexity to provide clarity and actionable strategies. Our ACE Distribution Method™ is designed to empower you to master this landscape and transform challenges into triumphs.
Here’s a quick, clear breakdown of the acronyms that matter most and why you need to master them:
- GDS (Global Distribution System): This isn't just a booking site; it's the central marketplace where travel professionals access your hotel's rates and inventory. Think of it as your hotel's direct line to thousands of corporate travel agents and TMCs worldwide. Without an optimized presence, you are essentially invisible to this high-volume channel.
- TMCs (Travel Management Companies): These are companies that manage a corporation's business travel program; a corporate travel gatekeeper. Being in their good graces, visible, and bookable is a direct path to securing consistent, high-ADR business traveler bookings.
- RFP (Request for Proposal): This isn't just a digital form (e.g. Cvent/Lanyon); it is your formal invitation to the table. Winning an RFP means securing a contracted partnership with a corporation or agency for a specified time. This is a request for your hotel to submit a proposal to be included in their travel program. It is a critical part of the B2B sales cycle.
- Consortia (not an acronym but worth knowing): These are large networks of independent travel agencies that band together to gain buying power. A hotel's participation in a consortia program ensures it's included in their preferred lists, making it a top choice for their agents. For a hotel, a consortia partnership is a direct link to specialized agents who represent high-value corporate accounts.
Navigating the Complexity with the ACE Distribution Method™
Knowing what these terms mean is one thing; successfully executing a strategy for each is another. This is where the ACE Distribution Method™ provides the expertise and execution required to transform these complex channels into measurable results.
Whether you are a branded property following a mandated path or an independent hotel forging your own, navigating these channels requires a partner who speaks the language and knows how to drive performance.
Is your distribution strategy translating these channels into revenue? Let’s ensure your property is positioned to win.