---
title: "Winning Consortia and TMC Business: Moving Beyond Basic GDS Visibility"
description: Move beyond passive GDS listings. Learn how the ACE Distribution Method™ helps hotels capture high-value Consortia and TMC business through execution.
image: https://atypicalforte.com/hubfs/Traveler_Airport_Business.jpg
---

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 January 27, 2026, 4:38:01 PM EST

# Winning Consortia and TMC Business: Moving Beyond Basic GDS Visibility

![Picture of Paulisha Brown, MS, CHIA, Managing Director, Atypical Forte](https://atypicalforte.com/hs-fs/hubfs/Our_Story_Headshot-1.png?width=50&name=Our_Story_Headshot-1.png) [Paulisha Brown, MS, CHIA, Managing Director, Atypical Forte](https://atypicalforte.com/blog/author/paulisha-brown)

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![Diverse group of professional business travelers representing the high-value Consortia and TMC revenue captured through the Atypical Forte ACE Distribution Method.](https://atypicalforte.com/hs-fs/hubfs/Winning_Consortia_TMC_Business.jpeg?width=7964&height=4985&name=Winning_Consortia_TMC_Business.jpeg)

You’ve heard about the basics of B2B distribution. You know your hotel needs a presence in the GDS. You understand that Consortia and Travel Management Companies (TMCs) can be valuable sources of business. But if you’re still not seeing the consistent, high-paying corporate and agency revenue you desire, it's because you're ready for the next step: moving from understanding to execution.

Mastering B2B distribution is not about simply having a listing; it’s about having a sophisticated, comprehensive strategy that transforms your challenges into impactful results. It’s about moving beyond basic visibility and building a true competitive advantage.

**The ACE Distribution Method™: Your Framework for Mastery**

The next step in your hotel’s growth journey is to implement a systematic framework for B2B distribution. That’s why we developed our proprietary [**ACE Distribution Method™**](https://atypicalforte.com/ace-distribution-method). It is a comprehensive system designed to help any hotel take control of its revenue pipeline, leveraging advanced insights and hands-on execution.

Regardless of your hotel’s current GDS connectivity or Consortia & TMC affiliations, our method provides a clear pathway forward.

- **A - Accelerate Your Revenue Potential:** We leverage strategic distribution channels and advanced market intelligence to rapidly increase bookings and boost your Average Daily Rate (ADR). This means you’re targeting the right business with precision.
- **C - Connect to Premium Global Networks:** We guide your hotel to establish GDS connectivity or maximize its existing presence, and we help you leverage key B2B travel networks, including leading Consortia and TMCs).
- **E - Elevate Your Property's Market Presence:** We help you go beyond basic visibility by strategically establishing or refining your engagement with key B2B marketing channels offered by your distribution partners. We provide expert guidance on crafting compelling content to build immediate brand recognition and position your hotel as a top choice for business travelers.

**From Theory to Execution: The Atypical Forte Advantage**

A methodology is only as powerful as its execution. This is where a strategic partner becomes invaluable. At Atypical Forte, we don't just deliver recommendations; we work collaboratively with you to implement strategies and hold ourselves accountable for tangible sales and distribution results.

Our **Atypical Forte Advantage** is built on:

- **Outcome-Driven Accountability:** We believe in showing, not just telling, the impact of our partnership on your bottom line.
- **Cross-Industry Best Practices:** We bring fresh ideas and proven strategies from diverse sectors, offering an external viewpoint that challenges assumptions and sparks innovation.
- **Access to an Elite Network:** Beyond our expertise, we connect your business with cutting-edge solutions and strategic partners, giving you a significant competitive edge.

Mastering B2B distribution requires more than just knowing the basics; it requires a partner dedicated to your success.

Ready to take your distribution strategy to the next level?

Let’s move past the basics and focus on your long-term B2B performance.

[Discuss Your Distribution Strategy](https://atypicalforte.com/schedule-a-meeting)

 

 

[Download Your GDS Optimization Checklist](https://atypicalforte.com/gds-optimization-checklist-atypical-forte)

 

 

### Stay in the Loop with Atypical Forte!

[B2B Distribution](https://atypicalforte.com/blog/tag/b2b-distribution), [Sales Strategy](https://atypicalforte.com/blog/tag/sales-strategy), [GDS (Global Distribution System)](https://atypicalforte.com/blog/tag/gds-global-distribution-system), [Travel Management](https://atypicalforte.com/blog/tag/travel-management), [Consortia](https://atypicalforte.com/blog/tag/consortia), [TMC (Travel Management Company)](https://atypicalforte.com/blog/tag/tmc-travel-management-company), [ACE Distribution Method™](https://atypicalforte.com/blog/tag/ace-distribution-method), [Revenue Generation](https://atypicalforte.com/blog/tag/revenue-generation)

## Related posts

[![ACE_Connect_Networks_Sales](https://atypicalforte.com/hs-fs/hubfs/Post5_Connect_to_Networks.jpeg?height=200&name=Post5_Connect_to_Networks.jpeg)](https://atypicalforte.com/blog/the-c-in-ace-bridging-the-gap-to-premium-global-networks-for-your-hotel)

## [The "C" in ACE: Bridging the Gap to Premium Global Networks for Your Hotel](https://atypicalforte.com/blog/the-c-in-ace-bridging-the-gap-to-premium-global-networks-for-your-hotel)

 August 31, 2025, 6:30:00 AM EDT

Last week, we pulled back the curtain on the "hidden channel" of the GDS. Now that you understand...

[Read more](https://atypicalforte.com/blog/the-c-in-ace-bridging-the-gap-to-premium-global-networks-for-your-hotel)

[![](https://atypicalforte.com/hs-fs/hubfs/Post12_NavigatingTomorrow.jpeg?height=200&name=Post12_NavigatingTomorrow.jpeg)](https://atypicalforte.com/blog/navigating-tomorrow-how-strategic-evolution-drives-your-hotels-b2b-success)

## [Navigating Tomorrow: How Strategic Evolution Drives Your Hotel’s B2B Success](https://atypicalforte.com/blog/navigating-tomorrow-how-strategic-evolution-drives-your-hotels-b2b-success)

 November 17, 2025, 4:17:00 AM EST

Is your hotel's B2B distribution strategy ready for what's next? The hospitality market never...

[Read more](https://atypicalforte.com/blog/navigating-tomorrow-how-strategic-evolution-drives-your-hotels-b2b-success)

[![Hotel_Sales_GDS](https://atypicalforte.com/hs-fs/hubfs/Post3_HiddenChannel.jpeg?height=200&name=Post3_HiddenChannel.jpeg)](https://atypicalforte.com/blog/the-hidden-channel-is-your-hotel-invisible-to-corporate-bookers)

## [The Hidden Channel: Is Your Hotel Invisible to Corporate Bookers?](https://atypicalforte.com/blog/the-hidden-channel-is-your-hotel-invisible-to-corporate-bookers)

 August 23, 2025, 7:45:00 AM EDT

In the world of hotel sales and distribution, it’s easy to focus on what you can see: direct...

[Read more](https://atypicalforte.com/blog/the-hidden-channel-is-your-hotel-invisible-to-corporate-bookers)

---

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